how do you manage social media and external influences on your art?

[Ursula Dorada]

I can't ignore facebook because it's an important promotion tool;
But yeah. I feel like the noise is getting in the way. I set to study something, I see someone doing something else that is awesome and I feel my attention shifting.

So strangely enough, I have been avoiding a lot of social sites.
Also, lots of noise and messages everywhere; if you're online, seems you have this obligation to reply that really hurts too.